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Your brand identity is arguable the most important part of your business.

I'M AN ORANGE COUNTY bRAND DESIGNER. LET'S WORK TOGETHER TO SET YOU APART FROM YOUR COMPETITORS, PROMOTE PRODUCTS AND SERVICES IN THE EYES OF CONSUMERS, CULTIVATE BRAND LOYALTY TO RETAIN CUSTOMERS, AND BOOST YOUR COMPETITIVE ADVANTAGE IN CROWDED MARKETS.

YOU HAVE 3 SECONDS TO make AN IMPRESSION…

YOUR BRAND BETTER BE ON POINT. I'm a Orange County BRAND designer, READY TO HELP YOU CREATE A MEMORABLE Brand THAT CULTIVATES A SENSE OF TRUST AND EMOTIONAL CONNECTION FOR LONG-TERM CONSUMER LOYALTY.

BRAND IDENTITY design process

01
LET'S MEET
Let’s have a brief phone conversation. I want to get to know you, find out a little about your business, and what your goals are. I’ll ask you to fill out a discovery questionnaire before our discovery session.
02
DISCOVERY
We’ll meet in-person or on a Zoom call to define who you are. We’ll discuss your mission, vision, positioning, values and goals. Through this workshop we’ll define your target audience, and your main competitors.
03
Market research
It’s crucial to know your competition and how your brand compares in terms of visual presentation. I’ll compare your brand to your competitors, which can surface some surprising insights. We’ll note competitor weaknesses to gain market opportunities, and differentiate your brand.
04
design visual identity
A visual identity is an intricate system. Each element influences the other, but starts with your logo. Your visual identity system may include: logo, color palette, typography, photography, illustration, infographics, composition, and mockups of how it will work on required brand marketing collateral.
05
presentation
I’ll share my visual identity presentation in person, or with a Loom video. I want to communicate my ideas behind your new identity, and hear your input.
06
brand style guide
A brand style guide is an essential tool to ensure your company produces consistent, cohesive work — especially if you work with freelancers or a marketing agency. This can be a one page visual identity guide (logo, color palette, typography, illustrations, etc.) or, can be a complete guide (mission statement, tagline, voice, intended audience, and visual identity).

ready to get started?

Here's what my brand Identity package includes.

01
DISCOVERY SESSION

Your foundation. I’ll work with you to define your mission, vision, goals, ideal audience and main competitors.

02
COMPETITOR ANALYSIS

I'll compare your brand to your competitors to differentiate your brand, and how your brand compares in terms of visual presentation.

03
VISUAL IDENTITY

An intecriate design system that consists of your logo, color palette, typography, photography guidelines, illustrations, infographics and applications.

04
BRAND STYLE GUIDE

A rulebook for everything we create, from what fonts to how logo treatments work with different color schemes. your style guide will ensure consistency and coherence in your brand identity.

Want to get started yourself?

Download my 'Creating a Brand Identity Toolkit.' This comprehensive guide will help you get started on creating a brand identity that will resonate with your audience.

Frequently asked questions

What if I just want a logo? Will you design me a logo?

Yes. If you just want a logo design I can do that also. I'll still go through some basic discovery questions to put us on the right path, and create a logo that will distinguish you from your competitors.

What is brand identity?

Brand identity is the collection of all elements that a company creates to portray the right image to its consumer. This includes logos, typography, colors, messaging, and other visual elements. It differentiates your business from competitors and creates a lasting impression in the minds of your audience. See our blog on Creating a Brand Identity.

Why is Brand Identity important for my business?

A strong brand identity helps your business stand out in a crowded market, builds customer loyalty, and communicates your values and personality to your target audience. It is essential for creating a consistent and recognizable image, which can lead to increased trust and credibility.

What brand identity services do you offer?

Our services include brand development, visual identity creation, brand guidelines documentation, and marketing collateral design. I also offer rebranding services for businesses looking to refresh their image.

How long does the branding process take?

The timeline for developing a brand identity can vary depending on the complexity of the project. On average, it takes about 6 to 12 weeks from the initial consultation to the final delivery of assets. I'll provide a detailed project timeline after our initial meeting to set clear expectations.

How much does it cost to develop a brand identity?

The cost varies depending on the scope of the project, the deliverables required, and the specific needs of your business. I offer customized packages tailored to your budget and objectives. Please contact us for a detailed quote.

What information do you need from us to get started?

To get started, I need to understand your business goals, target audience, competitors, and any specific ideas or preferences you have for your brand. I will provide you with a detailed questionnaire and schedule an initial consultation to gather all necessary information.

Will I own the rights to my brand identity after it's created?

Yes, upon completion and full payment of the project, you will own all the rights to the brand identity I create for you. I will provide you with all the necessary files and documentation to ensure you can use your new brand assets confidently.

How do you ensure the brand identity aligns with our business goals?

I begin each project with a thorough discovery phase where I learn about your business goals, values, and target audience. Throughout the process, I maintain close communication and seek your feedback to ensure that the brand identity I develop is aligned with your objectives and resonates with your audience.

How do I get started?

To get started, simply contact me via my website form, email, or phone. We'll schedule an initial consultation to discuss your project in detail and outline the next steps. I'm excited to help you build a strong and memorable brand identity!

Where are you located?

My office is in Huntington Beach, CA but I serve clients all over Orange County, and surrounding areas. I love meeting clients in person so if you're around my door is always open. Building a relationship with each client is important to me.

Still have questions?

CONNECTING BRANDS WITH AUDIENCES — CONNECTING BRANDS WITH AUDIENCES —CONNECTING BRANDS WITH AUDIENCES — CONNECTING BRANDS WITH AUDIENCES —